Send Out Cards Network Marketing, a real business tool?

Over this past winter I made a decision to stop the endless wasting of leads and prospects year after year. While I have been successful in Business I have not reached the level of success I could have if I would have had a consistent way of staying in contact with my leads, prospects, and current clients.

During one of my many Chamber of Commerce meetings I was handed a card by an individual and during an introduction session he briefly explained what SOC (Send Out Cards) was and how it worked. At that time I saw it as another Network Marketing Item that sounded great but would not work for me since I am a traditional business guy.

Three months later I was in the process to fix my inability to keep in contact with prospects and remembered SOC but of course as usual I could not locate this gentleman’s business card. During this time I had also looked into Constant Contact and was interested but with the bombardment of emails I get every day I did not want to be like everyone else and wanted something that enabled me to stand out.

I searched SOC out on the net and after looking at the model decided I was going to sign up as a distributor but not to recruit but to use the contact manager system they had and to get the discounts.

I started to use SOC on a daily basis making it a habit to send out at least 5 “It was Nice to Meet You” cards. These are people I would meet in the normal daily activities of my life that either asked me a professional question or just had a brief conversation with and where we exchanged information. I own multiple Liberty Tax offices and also own the Area Development rights along with multiple other businesses so I meet a wide range of people with different interests.

With SOC I am able to separate these people into different categories such as “Tax Client Prospects”, “Franchisee Prospects”, or “Business Owners”. The receive a hand written post card or should I say what appears to be a hand written post card letting them know that I enjoyed meeting them within 2 business days of meeting them which is something that the vast majority of people are totally blown away by. The days of receiving a post card in the mail is almost done and the “in” thing to do now is email but with email you also lose some of the personal touch you get with using postcards.

I have seen a huge increase in my conversion rate of prospects and now I do not let any contact drop through the cracks. The nicest thing is I can send 5 cards out in less than 2 minutes per card and do not have to go to the store to pick up the card, I do not have to place postage and run card to the post office, all I have to do is endure a few simple keystrokes and have a permanent record of everything I have done.

If you are interested in using this in your business visit my website and try it for 6 months and see if the results are more than worth the minor investment!!

I also have an email marketing program that I use and merge both databases regularly to ensure I can communicate both ways but have decided that Constant Contact was not the right program for me because of some of the restrictions.  I will write more on email marketing in the near future and look forward to hearing any recommendations since I am positive I am not doing everything I need to be doing.

Visit for further information on the SOC program or email me at


Should I buy buy a new Franchise Territory or should I buy an Existing Location?

This is a question that is not answered near enough by new individuals searching for a franchise and by existing franchisees looking to expand.  This is unfortuante since this question and your ability to determine the right answer can have a tremendous impact on your success or failure.

Now if you are dealing with a Franchise Consultant, you will likely be told that without question that you should buy a new territory.  The reason for this is they know they will not get paid if you decide to buy an existing location from a franchisee that is either failing, downsizing, or struggling to keep his/her head above water.   They get paid by the franchisers for new sales and usually have no way to get paid by any of the existing franchisees looking to sell.  Another issue is that most of the Franchise Consultants that are newer in the business have no clue themselves which is better since the only business experience or franchise experience they have is Franchise Consulting and they got that experience by paying a fee or buying a franchise which gave them the ability to become a Franchise Consultant.  Once again with some homework you can find some good Franchise Consultants one of which is  There are more than this but it will take you some homework to locate one that understands this type of consulting and one that is willing to do what is in your best interest and not the consultants.  One way of testing this if you have some understanding is asking loaded questions that you know the answer and see if the consultant is willing to give you bad advice just to get a sale.

I am in the tax business and I am always amazed how many good business people join a franchise and get caught up in the hype and overload of information and never take the time develop a full understanding of the business they are in.  You must understand the budget, Profit and Loss, and Cash Flow of the business you are in or you are going to struggle for a long time or you will get lucky and make it with one location only to ?  How can you make an informed decision on buying a new or existing location if you do not know what profit margin is too be expected on each and more importantly how can you make a choice like this without the ability to calculate how long if ever will you be able to attain a positive cash flow on the business.?  I know this sounds very basic but I see people who after joining a franchise lose the ability to figure these things out and base their decisions on hype and what they have heard rather than facts.

There are many other factors to consider when deciding on new or existing.  One of the big ones that I did not realize when I entered into the franchise world was the benefits of buying an existing location that has been there over 1 year versus opening a brand new location.  Consumers are creatures of habit and people do not either realize that a new location has went in or they are not willing to do business with a brand new location untill they are sure it will survive.  I have purchased existing locations that were struggling and doing terrible and have been able to capitalize on this time factor to turn the location around very quickly because of this very time factor.

On the very next post will be an example of what I am speaking of here.  We will look at buying a new franchise location and buying an existing.  We will examine what things you must look at and how to read that information correctly.